Models become stars of TV advertising
Advertisers obviously tend to hire attractive people for their ads. Sex sells, right? But marketers also need to make their performers look like “normal” people, while maintaining their beauty.
The blog “Who is this sexy girl?“is devoted to unearthing the real identities of actresses in commercials. We noticed that many of the actresses’ looks were attenuated to sell products.
Common tactics include putting the actress in low-key makeup, loose clothing, a relaxed hairstyle, and bland employee uniforms.
Here are some examples in which the advertising actress is compared to her own advertising material:
Fernanda Romero certainly looks pretty in a McDonald’s commercial, but a big shirt over a swimsuit and messy hair makes the Mexican actress look a lot more average than she actually is:
PhotoMassacre of Sergeant Pronyl / Daniel AV, via Nadine Heimann’s website
For many more examples, see “Who is this sexy girl?“on Tumblr.